Content Strategy

These days anyone can create content, but few create content which truly adds value. Content should feature in every marketing strategy, it’s a key means of reaching your audience and convincing buyers to work with (or stay with) you, and one piece can be adapted to multiple channels.

Content done for you from £800/ month

Content now needs to be highly targeted, add value instantly, and digestible on a variety of platforms. People are bombarded with information everyday, so in order to truly stand out a strategic approach is needed. Our content package is put together to deliver this strategic approach to engage with your target audience, keep your brand front of mind and prove how you can help. We’re also data-driven, so we’ll show you what really works for you. Absolutely no stale, stagnant or templated content here!

What's included:

Content audit, buyer persona development & content strategy (one-off £500)

  • Review of current content
  • Buyer persona workshop & development
  • Content strategy creation
 

1x longform article & social copy/ month

  • 800 words
  • Accompanying image or graphic
  • 2 x social post copy
 

Performance reporting

  • Data on content performance reported clearly each quarter, with key findings highlighted & data-driven recommendations to optimise future content
"I’d recommend Trailblaze to other business owners in a heartbeat. I find Talitha to be stunningly creative, collaborative, thoughtful…very easy to work with."
Matt Hamlet
Chief of Staff, Banister International

Additional extras

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Frequently Asked Questions

The first cardinal rule here is consistency – to build & engage with an audience online, you need to post regularly and consistency. There’s no magic rule on how many times you should post or where, this is dependant on your business, industry & objectives. 

Not sharing content is like attending a party but then speaking to noone. We all have the opportunity now to share our expertise and insight with the world, and uild trust with our audience via social media, and it’s a huge opportunity missed if you don’t.

We will always work with our clients to work their expertise into content, because ultimately your audience needs to recognise the knowledge shared via content being put into practice when they speak to you. We do, however, have plenty of experience marketing niche and technical products and services so are well-versed in making this attractive and easy to understand for audiences.

We look at website traffic data, email stats and social media data to understand which channels are working for you, and which content resonates with your target audience. Our approach is to review the data each month and optimise every quarter, to guarantee you the best results.

We are an agency founded by in-house marketers. We understand the pain that come come with outsourcing marketing, so have built the business to deliver tailored and impactful marketing consultancy and services to businesses who dare to do things differently.