Brand Strategy

A brand should embody what makes your business unique; acting to unite all stakeholders and dictate how interactions with your business make clients feel.

Our best-selling package - £2,400

This programme has been built to align founders & executives on the identity of the business both now and in the future. Working together, we'll look at your proposition, USPs, values and target clients to create a brand which does your business justice and provides the foundation for future sales and marketing activity.

Or start smaller with our Strategy Power Hour for £300

What's included:

Brand audit

  • This report will highlight strengths, weaknesses, opportunities & threats to the brand as it is. If this is a new brand, we will look at the state of the existing market and anything you’ve developed to date.
 

Half-day brand discovery workshop

  • To define brand identity (vision, mission, values) & visual identity (colours, fonts, imagery). This is designed to spark important conversation & ask some difficult questions to align Directors/ MDs/ CEOs in their vision for the brand moving forwards.
 

Brand handbook

  • 20 page PDF including content creation to be used across website & social channels. Foundational document to be used both internally & externally – shared with new hires, existing teams, freelancers, designers and anyone who will be working with or for you to communicate who you are, and how to apply your brand visually.
"The team at Trailblaze took me through a simple & intuitive process that really created our brand internally - who we are, who we aspire to be, our behaviour, our culture and values – a really cathartic experience of getting it out of my head and down on paper, then bringing it to life and marketing it."
Gareth Evans headshot
Gareth Evans
Founder, Smart Procurement Solutions

Brand Power Hour - £300

A one hour workshop where we will present an unbiased, outside perspective on the strength of your brand and marketing efforts to date, highlighting any opportunities and key channels for growth. You’ll leave this session with clarity on where to focus your efforts, and have the chance to ask any questions on areas of uncertainty. 

Additional extras

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Frequently Asked Questions

Ideally, your brand is defined at a basic level when the company is started. You should have your vision, mission, values and visual identity in place to act as a solid foundation from which you can build your business. You can invest in brand development later, to review that the perception of your brand by clients and prospects is aligned with how you wish to be perceived in the market.

Yes! Our website details our most popular packages, though we can always tailor our services to specific business needs.

This depends in part on engagement from you – though all running smoothly, a brand refresh or review project can be completed in just 6 weeks.

No. Whether you choose a standard package or bespoke project, we will always deliver a quote up front and advise if any requests fall outside the agreed scope of work. 

Really we would advise that Board members, Directors, and Founders are involved.

We were founded to do things differently – to deliver an outstanding quality of service to our customers, to really listen and understand their needs and deliver excellent value. After working with agencies and freelancers for 10 years ourselves, we found that often these areas fell short of our expectations.

46% of consumers say they’d pay more for brands they trust. 88% of consumers say authenticity is important when deciding which brands to work with. Using a signature colour can increase brand recognition by 80%. The data doesn’t lie! Defining your brand builds a solid foundation for your business, aligning your team as well as being intentional about how you portray yourself to consumers.