Building a business myself, combined with a decade of in-house marketing expertise means I can tie together business strategy and growth objectives with marketing - proposing the right approach for individual businesses, identifying and amplifying exactly what it is that makes each client different.
After 10 years of working in marketing, and 5 years as a client of marketing agencies, I repeatedly asked myself:
“Why are we receiving so little, yet being charged so much?!”
I imagined the money we invested in our agency relationships was my own, and could rarely justify the kind of amounts we were spending. We were passed from account manager to account manager, developer to developer, with a lack of understanding over who we were or what we really wanted to achieve. Generic pieces of content, vanity metrics and lack of context were rife.
In 2020 I was furloughed from my in-house marketing position. I loved my role but hated feeling dispensable – and more than that, I hated not working. So I set up Trailblaze Marketing to right some of the wrongs I had experienced in the industry, to use the skills I’d crafted to help business owners navigate what can be a fairly confusing and time-consuming journey to effectively and efficiently define who they are, and communicate it to those people relevant to them.
My mission is to make marketing easy and enjoyable for business owners, become a trusted advisor and remove stress (because running a business is stressful enough, frankly!).
I love working with visionaries, those founders who question the status quo and look for ways to do things differently. I’m not afraid to ask difficult questions; an important and valuable element of working with anyone outside of your business is to capture their fresh perspective and understand how you may be perceived by your clients, prospects or suppliers.
Your businesses is unique – it wouldn’t work if it wasn’t. We love getting to know our clients, and building solutions to match their exact needs.
We’re data-led (and will let you know what the data means, rather than emailing it to you and letting you figure it out yourself!) — and long-term thinkers, so will design a strategy to align with your future growth ambitions.
Frankly, we’re sick of the one-size-fits-all marketing agency approach. If you are, too, then get in touch.
We thrive on a challenge. We’ve cut our teeth marketing some pretty complex, niche business. So we’re great at taking complex products and services, and making them accessible and appealing in a crowded marketplace. Where so many agencies produce generic and obvious content, we work with your teams to integrate the knowledge and expertise within your business to your marketing strategy. We join the dots to present the very best version of you to your existing clients and target market.
If you’re serious about elevating your brand, and winning the clients you deserve, then book a free 30-minute discovery call to get the ball rolling.
